Making the decision to move your retail business online can be a major step up for your business operations. Taking the time to plan out your approach, work out which platforms suit your business best and most importantly ensuring that your customer journey and brand translate to the new platform is key.

What will be covered:

• Understanding key considerations about online business

• Matching business size to your platform

• Skill levels required for e-commerce platforms

• Transferring your brand to the online store

About Your Host – Andrea Ciotti

Andrea is passionate about providing support to small businesses across the Western region of New South Wales.

Originally from the United States, Andrea has lived in Australia since 2014 working within the areas of e-commerce, retail trade, marketing and event management.

After gaining industry experience, she started her own successful retail (bricks-and-mortar) and e-commerce store in 2016 and expanded into the United States market in 2020.

Drawing on her experience, Andrea specialises in advising businesses in areas such as e-commerce, retail trading, marketing and digital presence.

About your presenter – Michelle Trimble

Michelle Trimble is a degree qualified marketing specialist who is passionate about breaking down the barriers business owners face when it comes to digital marketing!

After nearly 10 years working in the industry, Michelle decided to start Poppy Seed Media with the mission to provide more accessible marketing services.

She has provided marketing training to hundreds of individuals, working with various businesses to improve their overall strategies.

Michelle is a firm believer that every business should have the right to incredible marketing, and prides herself on educating and empowering business owners around the world.

This session is provided through Business Connect Program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice and help you start, run, adapt or grow your small business.
The maximum number of attendees for this expert topic webinar is 500 and it will be recorded.

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