Consumer expectations of multiple purchasing modes has become a staple of competitive businesses in the changed trading environment. This webinar leads business owners through the options available to them to take their existing business online via an ecommerce platform. This complete guide presents options based on business size resources and number of products. Essential considerations and in-depth real life explanations of critical components of ecommerce platforms are discussed to allow business owners to make the right decision for them and their existing and intended customer base. Including marketing integration and cyber security essentials this event will allow participants to move on their e-commerce journey with confidence.

About the Presenters:
Anthony has had a successful career as a business consultant and operational manager, working with a variety of high profile businesses during his career. Anthony’s core strengths are in business development, sales, marketing, process development and strategic planning. Anthony also has experience running his own small business, having worked in regionally based start-ups and large family partnerships, giving him a solid understanding of small business and the specific challenges they face.
Anthony has a passion to help regional businesses and believes that the core business concepts of target customer, product, value, positioning and customer experience remain the foundation to start, grow or turn around a business.
Anthony holds a Bachelor in Applied Science and other sales qualifications.
Daniel has experience in finance and management, having worked with a variety of small businesses and in Government, notably at the Department of Defence. Daniel’s core business strengths are in management, budgeting, business planning and customer service.
Daniel helped run his family business, prompting him to pursue a career in business and has hands on personal experience of the issues and challenges faced by small to medium business owners in regional areas.
Daniel has a strong desire to use his knowledge and skills to encourage and inspire small businesses to become the most successful business they can be, through practical advice.
Daniel holds a Bachelor of Commerce and Master of Finance.

This session is provided through the Business Connect Program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.