Engage customers for your retail business
The retail online business market is extremely competitive with everyone competing to attract customers to their shops. Successful online business have built their brand and story into the e-commerce platforms they use with the aim of building customer loyalty.
What will be covered
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Building your brand into e-commerce platforms
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Incorporating your business story
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Creating loyal customers
About your host – Andrea Ciotti
Andrea is passionate about providing support to small businesses across the Western region of New South Wales.
Originally from the United States, Andrea has lived in Australia since 2014 working within the areas of e-commerce, retail trade, marketing and event management.
After gaining industry experience, she started her own successful retail (bricks-and-mortar) and e-commerce store in 2016 and expanded into the United States market in 2020.
Drawing on her experience, Andrea specialises in advising businesses in areas such as e-commerce, retail trading, marketing and digital presence.
About your presenter – Lauren Kegley
Lauren Kegley is based in Minneapolis, Minnesota and has worked in the social media marketing space for more than 10 years – starting in professional sports and working for the Chicago Blackhawks, Minnesota Timberwolves and finally the Philadelphia Eagles, overseeing social media. Following sports, Lauren shifted her focus to social media and PR working for Shutterfly (Tiny Prints and Wedding Paper Divas) and as well as ad agencies – handling social media strategy, influencer activations, community management and more.
Kegley Creative was founded in 2017 with a mission to work with clients on all things social media, content marketing, and digital PR for retail, ecommerce, and service-based businesses both in the United States and Australia.
This session is provided through Business Connect Program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice and help you start, run, adapt or grow your small business.
The maximum number of attendees for this expert topic webinar is 500 and it will be recorded.
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